I was born and raised in the shores of San Juan, Puerto Rico. From a young age I had the opportunity to take on several jobs and internships in advertising, modeling, talent casting, and film. When I turned 18, I decided to leave my magical little island to seek growth opportunities in the Continental United States. I moved to Syracuse, New York; where I earned a Bachelor's Degree in Communications Design from Syracuse University. After graduating, I moved to Brooklyn, and started working in a world renowned branding agency in Manhattan called CBX. After gaining a lot of experience from my agency job in New York City, I started freelancing remotely full-time, and went backpacking for seven months through 14 different countries in Europe and Asia. 

At that time, what had started as freelance work turned into a fully operating nomadic design studio with designers working together from all over the world, called HIYO DESIGN. With HIYO DESIGN, I had the opportunity to lead branding, strategy, and web design projects to help our clients find their voice, reach their audience, and showcase a professional and consistent brand, website and social media. Our clients included brands such as Goya Foods, Heineken, Temple Turmeric, Wanderlust Yoga Festival, CIVANA Wellness Resort, Klick Health, 1 Giant Mind, and many others. In 2017 I moved to sunny (and warm) Miami, and then eventually in 2020 I moved to San Diego. 

Once in California, I helped convert a short bus school bus into a tiny home with my partner, and it was featured in the TV show "Staycation" on CBS. My partner and I started investing in properties and I became an expert in property management and short-term and mid-term rental optimization. I was hired by Airbnb as an Airbnb Ambassador as part of their pilot program which then expanded nation-wide. In 2022 I started the brand Optimize My Rental to help guide rental property owners to build and expand their short term rental businesses. In 2023 I was invited to be showcased on Airbnb's website as an Experienced Co-Host as part of their newest pilot program offering. Now, I continue to happily balance creative design work, brand strategy consulting, modeling work, and short term rental consulting with time spent hiking, traveling, practicing yoga, and lounging on the beach.

Like my story? Let's get to know one another!